El Cuyo is a small, un-touristy Mexican fishing village. There are a few good local restaurants and some small shops. There is a small cafe with excellent coffee and food. Ryan from Come Kite With Us sets up here in the winter. He is a great resource. For no-wind days, there are many cenotes in the area and some Mayan ruins. There are salt water lagoons with pink flamingos (we saw some even though it was the off season… bring binoculars).
There are no grocery stores, just a few bodegas, a seafood shop, bakery, veggie shop, etc. so buy your groceries in Cancun. Also there is no wine or hard alcohol for sale in town so if you want to make margaritas while you’re there, get your tequila before you arrive!